Last updated on February 19
BBC Studios (“BBCS”), a commercial subsidiary of the BBC, publishes a number of commercial websites and mobile apps (our “services"). Your trust is important to us and we are committed to being transparent about our data practices, protecting your data, and complying with privacy and data protection laws. This notice describes how “cookies” and other specialist web and app technologies are used to support our services and the options available to you.
Cookies are used on our services for the following purposes:
As ‘Strictly Necessary’ to run the Service. Some cookies are necessary for the effective operation of the service. For example to enable you to navigate the service, to remember your cookie preferences, to keep our service secure and for system administration, such as preventing fraudulent or disruptive activity;
To provide additional functionality that improves your experience or that you have requested. For example, to remember your preferences and settings.
To personalise advertising shown to you on the service, or BBC Studios marketing shown to you elsewhere online. Some of our services* carry advertising that helps us to pay for creating and delivering content to you. This advertising may be personalised based on your web browsing and inferred interests.
We may also allow advertisers to use their own marketing data to target advertising campaigns on this service and as a result, you may see advertising based upon website content you have been viewing on another website. For example, a retailer might use information about the products you browsed on their website in order to tailor their advert to you on this website.
We are committed to following best practice in our use of online behavioural targeting technology and we at all times seek to comply with applicable regulatory frameworks, such as that of the European Digital Advertising Alliance. For more information about behavioural advertising, please visit www.youronlinechoices.com.
*Note that not all our websites contain advertising. Please refer to the list below to find out if this particular service uses advertising technologies.
We contract with specialist companies to provide services and functionality, including analytics and advertising. Our main contracted providers for this particular service are detailed below, along with links to their privacy notices and cookie opt-out pages (where available). Some of these companies act as a data controller and are responsible for how your data is used and their handling of your data is subject to their privacy notice. We take steps to ensure that their use of your data is fair and proportionate, for example by vetting their security and data practices.
|SERVICE PROVIDER||COOKIE CATEGORY||PURPOSE||MORE INFO|
|Social Media||Provide social sharing functionality.||Opt out in your Facebook settings or follow the instructions at the European Interactive Digital Advertising Alliance site.|
|Google Analytics||Analytics||This is a web analytics service provided by Google, Inc. Google Analytics sets a cookie in order to evaluate the use of those services and compile a report for us.||Install the browser plugin here to opt out.|
|Google DoubleClick||Analytics / Marketing||We use Google DoubleClick to serve and to measure the effectiveness of our online marketing campaigns.We also use this cookie to derive demographics and interests data for analytics purposes.||Opt-out of DoubleClick cookies.|
|Quantserve||Analytics / Marketing||Quantserve observes and compares browsing patterns in order to help deliver appropriate marketing and ads. No personal details are ever stored or sent.||To opt out, follow the instructions on this page.|
|Social Media||Provide social sharing functionality.||To opt out, follow the instructions on this page.|
You can opt out of cookies and tracking by our contracted service providers by using the opt-out links provided above.
Advertising Industry Opt-out Tools You can use the Advertising Industry tools to opt out from advertising technologies used on this service and across the wider internet. In opting out, a cookie will be set to let advertisers know not to use your data for targeted advertising purposes; you will still see adverts they just won’t be personalised to your interests.
|Digital Advertising Alliance (DAA)||www.aboutads.info/choices/|
|European Digital Advertising Alliance (EDDA)||www.youronlinechoices.com|
|Network Advertising Initiative (NAI)||www.networkadvertising.org/choices/|
Managing cookies and local storage on your device
Web browser cookies: You can choose how web browser cookies are handled by your device via your browser settings including to refuse or delete all cookies. Each browser is different, so check the "Help" menu of your browser to learn how to change your cookie preferences or follow the instructions provided at: www.allaboutcookies.org/manage-cookies/, which provides information for the most common browsers.
Local Storage (Flash and HTML5): The most common browsers clear your locally stored data when you choose to delete/clear your cookies and web browsing data. Alternatively, you can manage your Flash cookie settings via the settings panel on the Adobe website.
The ‘Do Not Track’ function on your web browser
This is a feature offered by some browsers which, when enabled, sends a signal to request that your browsing is not tracked. However not all companies respond to such requests and we can’t control whether our partners will or not so we advise also using the options listed above.
Ad choices for mobile applications
If you are accessing BBCS services though the web browser on your mobile device, you should follow the instructions above. However, mobile applications use different technologies to recognise your device. To opt out of your app usage data being used to target advertising within apps you should follow the instructions below.
Go to Settings > Privacy > Advertising.
Turn on Limit Ad Tracking.
Visit the Apple support page for more information.
Go to Settings.
Select Google in the Accounts section.
Select Ads in the Privacy section.
Tick Opt out of interest based ads.
Visit the Google support page for more information.
Go to Settings.
Tap on Privacy.
Tap on Advertising ID, and turn off Let apps use my advertising ID for experiences across apps
Visit the Microsoft support page for more information.
Web Browser Cookies
A cookie is a small text file that is sent by a website or technology provider to your computer or mobile device where it is stored by your web browser. The cookie stores a unique identifier, a string of characters, which enables a website or technology provider to recognise your browser or device, for example when you revisit a page or site or click on a link or advert.
Cookies may be stored by the website you are visiting (a “first party cookie”) or by another organisation providing services to that website, such as an analytics company, advertising network or social media platform (a “third party cookie”). They will either be stored for the duration of your visit (a “session cookie”) or they will remain on your device for a fixed period (usually several months, or longer) to remember you across multiple browsing sessions (a “persistent cookie”).
Other types of local storage, such as Adobe Flash Cookies and HTML5 Storage
Many websites use local storage technologies that are similar to cookies but enable larger amounts of data to be stored. This means they can store information like your preferences, game data and viewing history on your device rather than on their own systems. Tracking technologies, such as web beacons and page tags
Website publishers and technology providers use embedded code to record how you interact with them (recognising your browser/device via the unique ID stored in their cookie or the device Advertising ID). They are used to help website and app publishers to better analyse and improve their services and to target advertising based on your browsing behaviour and interests. For example, by knowing which web pages you visit or which elements of a page you viewed, when and for how long, whether you viewed and/or clicked on an advert on the site or whether you opened or clicked on marketing emails sent to you.
Tracking via Apps